Rainbow Braid Family and Fun

Hi, my name is Louise Fox and I am the founder of Rainbow Braid.

I've LOVED creating Rainbow Braid and I'm dedicated to creating the coolest new products that can be enjoyed by kids and adults alike.

With over 230 million bands now sold to over 46,000 happy customers, Rainbow Braid bands are the top rated on Amazon (with more than 1400 reviews and an average rating of 4.8 out of 5 stars!) and I've been having a wonderful time growing out our other Rainbow Braid products.

I've loved watching my children play with both our loom refill kits and our collectible puzzle erasers. It's been brilliant to watch their creativity unfold in ways I would never have dreamed of.

My secret to making amazing products has really been quite simple! I always work with my kids to work out exactly what their problems are and how they could be having WAY more fun with their toys. Then I don't rest until I've figured out a way to fix all these  problems while also making the final product cost effective.

It often takes a lot of time, effort and money to create the products and I'm very picky about what I eventually release (loads of things just don't get released if I'm not happy with them).

I hope you have a wonderful time with our Rainbow Braid products. I stand behind them 100% with our 365 day money back guarantee (as far as I know, I was the first to offer a guarantee like that on toys!) and myself and my team are here to make sure that you're happy.

Louise Fox
Founder, Rainbow Braid


Rainbow Braid is a brand from Home Lifestyle Products Inc. and Live Life Innovative.

What people are saying about Rainbow Braid...
What people say about Rainbow Braid

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It's about kids. It's about fun. It's about learning new skills.